Boutique Webflow Studio
I’m Eric, and I specialize in turning website frustration into high-performing, confidence-building digital experiences for home-service brands, consultants, and creators.
When you work with me, your success is my priority—I’m invested in making your vision shine.
Every project is a personal collaboration, and together, we’ll transform your launch into your next success story.
Your Strategic Web Partner in Greater Manchester
I’m a goal-driven introvert passionate about creating websites that empower businesses.
Born in Vietnam, I’ve explored the world—from New Zealand’s lush landscapes to California’s vibrant coast.
In 2024, I made Greater Manchester my home, where I run Socialectric as an independent web designer.
Supported by my incredible British wife and our three wonderful dependents, I balance creativity and family life. My path began with a Bachelor’s degree in Electrical Engineering in California, where I honed my problem-solving skills.
But life had other plans, leading me to embrace my passion for web design as an independent service provider.
With seven years of Webflow experience, I craft websites that blend stunning design with data-driven results.
Every project is personal—I dive deep into your goals to build a site that’s uniquely yours. Outside of design, I’m committed to my health, hitting the gym regularly with dreams of sculpting a physique like Ryan Terry’s.
I also love cooking, whipping up everything from Asian and Indian dishes to Mexican flavors and juicy steaks.
Paired with a British stout like Old Peculier or Aldi’s Coffee Stout, my kitchen creations are a labor of love.
When I’m not coding or cooking, you’ll find me stargazing, convinced we’re not alone in the universe. Based in Greater Manchester, I bring curiosity, dedication, and creativity to every project.
Let’s connect to craft a website that tells your story and grows your business.
Smart tools that power efficient, high-quality web solutions
I leverage a curated suite of industry-leading applications to streamline my design, development, testing, and collaboration workflows. Each tool is chosen to ensure precision, performance, and seamless communication—so your project moves quickly from concept to launch with maximum impact.
Figma
Create pixel-perfect wireframes, mockups, and interactive prototypes in a shared workspace—enabling real-time feedback and iterative refinement before any code is written.
Webflow
Build, launch, and manage fully responsive, CMS-driven websites without sacrificing custom code. Webflow’s designer-to-developer handoff capabilities keep projects on time and on brand.
GSAP
Implement smooth, high-performance animations and scroll-triggered effects that delight users—without compromising site speed or accessibility.
Browserstack
Verify consistent functionality and appearance across hundreds of real browsers and devices, ensuring every visitor—regardless of browser or OS—gets a flawless experience.
Ahrefs
Unearth keyword opportunities, analyse competitor strategies, and track organic rankings. Ahrefs guides data-driven content and optimisation decisions to boost your search visibility.
Screaming Frog
Run comprehensive site crawls to detect broken links, duplicate content, missing metadata, and performance issues—so you can fix hidden problems that hold your site back.
Core Values
My mission is to empower businesses to grow with websites that drive results, build trust, and are easy to manage. I envision a future where every small business and creator has the tools and resources they need to thrive online and achieve sustainable success.
Strategy & Structure
We define your goals, audience and user journeys, then create a clear sitemap and content strategy to ensure every page serves a purpose and ranks from day one.
Strategic Design
In Figma, I turn your structure into high-fidelity mockups and a living style guide—validating layouts, brand elements and key interactions before development.
Custom Webflow Development
I build your responsive site in Webflow, configure CMS collections, optimise performance and SEO, then QA and launch a maintainable, fast-loading website.
Sizzling Dishes & Smiling Selfies
Dive into my world beyond web design! From spicy Asian stir-fries to juicy steaks, my kitchen’s as hot as my Webflow skills. Toss in a few cheeky snaps of me, and you’ve got a recipe for fun. Browse my gallery for a dash of flavor and a sprinkle of personality—proof I cook up magic on and off the screen.
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Ready to Stop Losing Business?
Whether you need end-to-end strategy or a development partner, I'm here to help. Pick the path below and let’s get started.