How to Improve Wix Website Speed Under 20 Minutes?

In 2025, as we continue to help our clients transition to Wix Studio, Wix’s newest website builder that replaces both Wix Editor and Editor X, ensuring an optimized, high-performance website is more critical than ever. Wix Studio’s responsive design framework not only enhances user experience but also significantly boosts your SEO score. In this comprehensive guide, we explore what makes Wix Studio the smart choice for modern web design, discuss the importance of website performance in today’s digital landscape, and provide actionable steps to optimize your site using the latest best practices, including strategies influenced by Google’s Core Web Vitals (CWV).

What is Wix Studio?

The evolution of website building has come a long way since the days when creating a website involved laborious multi-step operations, from gathering customer requirements and planning to designing, developing, testing, and maintaining the site. Since the rise of website builders in 2013, platforms like Wix have revolutionized the process by making it accessible and efficient for users worldwide. Today, with more than 180 million users in 190 countries, Wix continues to lead the market with its ease of use and rich feature set.

Wix Studio takes this innovation further by offering:

• Responsive Design: Ensuring your site adapts seamlessly to any device, which is crucial for modern SEO.
• Streamlined Interface: A user-friendly platform that helps you build and maintain your website without extensive coding.
• Enhanced Performance: A global Content Delivery Network (CDN) and continuous backend improvements ensure fast load times, which directly impact your search rankings.

Why Website Performance Matters in 2025

Website performance is a key factor in the overall online journey. High-performing websites not only enhance brand perception and user engagement but also give you a competitive edge in the digital market. Faster sites reduce bounce rates, increase the time visitors spend on your site, and ultimately drive higher sales.

‍Google’s Core Web Vitals (CWV) are now a central component of how your website’s performance is measured. These metrics, focused on loading speed, interactivity, and visual stability, are integrated into Google’s search algorithm, meaning that optimizing for CWV is critical to achieving higher search rankings. By ensuring your site meets these standards, you can improve both user experience and SEO.At Wix, our continuous updates and improvements help ensure that our infrastructure supports optimal site performance. However, you can also take several proactive steps to further boost your website’s speed and overall performance.

Top Priorities for Web Performance Optimization

Before diving into specific tactics, it’s important to consider your website’s purpose and the experience you want your visitors to have. Ask yourself:

• What are my site’s primary goals?
  (E.g., lead generation, e-commerce sales, brand awareness.)
• Who are my visitors, and what devices or networks do they use?
  This helps tailor your optimization strategy to ensure fast load times regardless of the visitor's device or connection quality.

Regularly checking your site’s speed status using tools like Wix’s Site Speed dashboard, Google PageSpeed Insights, GTMetrix, and Google Lighthouse will provide you with actionable insights based on both real user data and lab tests.

Top 5 Steps to Improve Your Wix Studio Website Speed

Below are the top five steps you can implement to optimize your Wix Studio website for better performance, along with additional best practices for media and text optimization.

1. Optimize High-Quality Images and Media

Image Optimization Best Practices:

• Manual Compression: Although Wix Studio offers automatic image optimization, using tools like TinyJPG and TinyPNG can further reduce file sizes while preserving quality.
• Appropriate File Formats:
  • JPG: Best for general photos, offering up to 10x smaller sizes than PNGs when transparency isn’t required.
  • PNG: Use when transparency or high quality is essential.
  • SVG: Ideal for logos, icons, and simple illustrations, ensuring scalability and faster load times.
• Dimension Adjustments: Crop images to match the display size required by your design. Avoid uploading unnecessarily high-resolution images.

Media Optimization Strategies:

• Lazy Loading: Utilize Wix’s built-in lazy loading to ensure that images outside the initial viewport load only when the user scrolls down, reducing initial load times.
• Video Optimization: Replace animated GIFs with videos or use Wix’s VideoBox for better performance. Videos should be optimized to load quickly without sacrificing quality.

2. Streamline Animations and Effects

While animations can create an engaging user experience, excessive use can hinder performance:

• Minimize Above-the-Fold Animations: Avoid heavy animations in the initial view to ensure that the most critical content loads quickly.
• Use Subtle Animations: Limit animations to one per section, applied to elements as they enter the viewport. This technique not only conserves resources but also creates a smooth, interactive experience.
• Be Wary of JavaScript: Wix Studio’s animations rely on JavaScript. Use these effects sparingly to prevent unnecessary load on your site.

3. Limit External Applications and Custom Code

Third-party apps and custom codes can be a double-edged sword:

• Essential Integrations Only: While Wix Studio offers extensive app integrations via Wix Velo (formerly Wix Corvid), only use those that are absolutely necessary.
• Code Optimization: Avoid embedding unoptimized external code that can override Wix’s caching and performance benefits. Regularly audit your site for any third-party integrations that might slow down your load times.

4. Simplify and Optimize Font Usage

Fonts are a subtle yet impactful element:

• Limit Font Variations: Use a maximum of two fonts (one for headings and one for body text) and restrict the number of font weights and sizes to five or fewer.
• Custom Fonts: If you upload custom fonts, ensure they are only uploaded once per site. Redundant font files can lead to multiple downloads, increasing load times.
• Avoid Text in Images: Use actual text rather than embedding text within images. This not only aids in SEO and accessibility but also improves load times.

5. Enhance Text and Layout Optimization

Text generally loads faster than heavy media, but there are additional tactics to consider:

• Above-the-Fold Content: Ensure that engaging and actionable text is placed above the fold. This gives visitors immediate context and encourages them to explore further.
• Break Up Long Pages: If your page content is extensive, consider splitting it into multiple pages. This reduces the load time for each individual page and enhances readability.
• Optimize Background Images: For large background images, consider breaking them into sections. This approach works hand-in-hand with lazy loading to ensure that images are only downloaded as needed.

Additional Best Practices for Enhanced Web Performance

Beyond the primary steps outlined above, here are some extra tips to further boost your website’s performance:

• Utilize Low-Quality Image Placeholders (LQIPs): This technique allows a low-resolution version of an image to load first, improving the perceived speed of your site.
• Combine Images When Possible: For elements like image overlays, combining images into a single file can reduce the number of HTTP requests.
• Optimize for Mobile: Use Wix’s mobile editor to tailor content specifically for mobile devices. Adjust layouts, hide less critical content, and reduce the number of items in galleries.
• Be Mindful of Site Complexity: A simpler site structure generally results in faster load times. Consider reducing unnecessary design elements and features.
• Limit iFrames and Tracking Tools: External elements like iFrames, Google Ads, and multiple tracking pixels can slow down your site. Use them sparingly and test their impact on performance.

Testing and Monitoring with Core Web Vitals

With Google’s Core Web Vitals now a vital ranking factor, regular performance testing is essential:

• Wix Studio Speed Dashboard: Leverage Wix’s analytics to monitor your site’s performance based on real user measurements.
• PageSpeed Insights, GTMetrix, and Google Lighthouse: These tools provide detailed reports and insights, helping you identify areas that need improvement to meet CWV standards.

By keeping a close eye on these metrics, you can ensure that your site remains fast, engaging, and SEO-friendly, giving you a competitive edge in today’s digital market.ConclusionWix Studio represents a significant leap forward in website building, combining ease of use, responsive design, and robust performance optimization features that are essential in 2025. By following the steps outlined in this guide and incorporating the latest best practices for media, fonts, and overall site optimization, you can create a high-performing website that meets Google’s Core Web Vitals and delivers an exceptional user experience.A fast-loading website not only reduces bounce rates and increases engagement but also enhances your brand’s reputation and drives sustainable business growth. If you need personalized support or further insights into optimizing your site, feel free to reach out to us. Stay ahead of the digital curve with a website that’s as fast as it is beautiful.