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Learn MoreFLORA Ventures (www.floravc.com) is a new early-stage VC fund that is identifying, backing and partnering with the best purpose-led entrepreneurs redefining the $8T AgriFood & Sustainability industries, to make food that is good for people, and kind to the planet. The fund’s investment thesis is focused on the intersection of the AgriFood industry with Planetary & Human Health, all underpinned by deep-tech.
Flora Ventures, an esteemed VC fund, faced a distinct challenge when it came to their newly built website. With an uncompromising taste for design, they sought perfection down to the smallest detail. The website needed to exude a sense of establishment, incorporating specific animations and interactions that harmonized seamlessly to enhance their brand image. Among their requirements were a captivating, animated wreath upon entering the site, responsive design, and accessibility features to cater to all users. Speed was paramount, and the website had to be adorned with beautiful micro interactions to attract potential investors. While aiming for a tighter element spacing, they also wished to retain a modern and cohesive look across all devices.
To meet Flora Ventures' exacting demands, our team at Socialectric took the approved design from Moxie Method, a renowned branding agency, and skillfully transformed it into a fully functional website within a remarkable two-week timeframe. Leveraging cutting-edge technologies such as Webflow, Lottie animation, and Swiperjs slider, we crafted a visually striking and engaging online platform. Employing Wizardry from Timothy Tricks, we ensured the website boasted fluid typography and maintained its responsiveness across various breakpoints, meeting the challenge of their diverse user base.
The result of our collaborative effort left Flora Ventures elated with the outcome. Since its launch, the website garnered an impressive 43% increase in traffic within just two weeks. The seamless combination of design finesse and technical expertise translated into a digital space that effectively conveyed Flora Ventures' mission, attracting more potential investors to explore their offerings.
This project stands as one of the most exceptional websites our team has ever had the pleasure of crafting. The collaboration with Moxie Method proved to be a match made in creative heaven, granting us the opportunity to work with an exceptionally talented team. Special recognition goes to Jastin, whose patience and creativity as the lead designer were instrumental in bringing the vision to life, and Omer, the kind-hearted CEO whose unwavering support and vision made this project a resounding success. The journey of building Flora Ventures' website was truly a labor of love, resulting in a digital masterpiece that reflects their commitment to purpose and innovation.